Juventus Becomes The First Football Club In The World To Be Tokenized Through

MALTA, 3rd December 2019: Chiliz ( $CHZ) has launched the world’s first Fan Token Offering (FTO™) for football club Juventus. Through, their blockchain-based voting and rewards mobile app for the sports and entertainment industry, fans of the Turin-based giants can purchase $JUV (Juventus Fan Tokens), bespoke crypto assets that provide the right to vote on certain club decisions and earn rewards. 

Bringing cryptocurrency directly to the heart of mainstream sport culture, and targeting a huge fan base of 423* million fans around the world, Juventus is the first football team to issue Fan Tokens. From today, fans can also immediately cast their vote on the first poll to be issued by the Serie A Champions on the platform – to help decide which music should replace ‘Chelsea Dagger’ as the song that is played every time Juventus score a goal at the Allianz Stadium.  

The Serie A Champions will release a video across their channels to announce the launch and the first poll to be held on Fans can choose from the following shortlist of four songs:

Blink 182 – All The Small Things

Blur – Song 2

House of Pain – Jump Around

P.O.D – Boom

Voting starts today, but only those in possession of Juventus Fan Tokens are eligible to vote. The launch price for Juventus Fan Tokens will be around €2 (this price will fluctuate depending on the exchange rate of Chiliz $CHZ, the digital currency of A limited number of Fan Tokens are available for free via the app’s Augmented Reality feature, Token Hunt

The winning song will be revealed when Juventus score their first goal at the Allianz Stadium in 2020. This will be the first of many polls to come this season and many more seasons thereafter. will hold six more FTO’s with leading clubs in Q1 2020. FTOs for Paris Saint-Germain and Atlético de Madrid will take place in late January, before subsequent FTO’s for Galatasaray and  A.S. Roma in February. The FTO for esports partner OG will take place in March. also has a pipeline of dozens of clubs ready to join the platform; several leading football clubs and teams from other sporting verticals may be announced before the end of 2019.  

In early 2020, will launch the Marketplace feature, which will allow fans to trade Fan Tokens directly in the app. Social interaction will also be amplified with the addition of a chat function as well as club specific games, allowing fans to compete in challenges. will also expand outside of sport and into entertainment in the future.

Alexandre Dreyfus, CEO & Founder of Chiliz &, said: “The tokenisation of Juventus is a seminal moment for football, but it’s also a huge step forward into the mainstream for blockchain and cryptocurrency. Through, regular football fans are being introduced to cryptocurrencies, as well as a blockchain platform where they can take part in the club decision-making process using digital assets.

“The magic of our platform is that the user experience is very consumer friendly. Fans will be able to adapt to seamlessly and our potential global audience is huge, starting with the 423* million Juventus fans around the world.  

“We are the first movers in this space; no one else has attempted to do what we’re doing because it’s an incredible undertaking. Our blockchain-based platform is going to fill a mainstream niche for increased consumer engagement in the digital age.  Our app has potential like no other to be the lead driver in the mainstream adoption of blockchain technology.

“I look forward to witnessing the whole ideology of brought to life when Juventus score their first goal at the Allianz Stadium in 2020 and 40,000+ fans in the stadium, and countless more around the world, celebrate to the tune of a song chosen by fans on our blockchain-based platform.

“Voting begins today – Juventus fans who want to get involved and take part in the decision-making process should download and get their Fan Tokens now.”

Giorgio Ricci, Chief Revenue Officer of Juventus, said: “We are proud to be the first Club to be activated by on its platform, inaugurating a new way to interact with our fans around the world.

“This partnership shows once again how much technological evolution and innovation are two priorities for Juventus, also in the way we relate to and connect with our fan base. “ is a first-of-its-kind blockchain-based mobile app for sports and entertainment fans. The app is available to download for Android, and a limited beta test version is available on iOS.   A full release via the App Store is imminent.


For Further Information:

Andrew Clarke – Global PR Manager

For more information please visit

Notes to editor:

Notes to editor: 

*423 million – Global Juventus fan base as supplied by Juventus FC.

Chiliz ($CHZ) is a digital currency for sports and entertainment platforms. It fuels the world’s first scalable, tokenized voting & rewards platform,, where fans can buy, trade and execute voting rights in their favorite sports teams. The Chiliz project has raised $66 million from some of the world’s largest cryptocurrency exchanges and leading crypto funds in Asia, including Binance, OK Blockchain Capital and Ceyuan Ventures. Chiliz is owned by Malta-based Mediarex Group, a global sports and entertainment organisation, which was founded in 2012. helps football clubs achieve digital transformation through blockchain technology. is powered by the Chiliz token ($CHZ), both an ERC20 utility token on the Ethereum blockchain and BEP-2 token on Binance Chain. Fan Tokens are specific to a team or a club, and are a finite, digital asset that provides access to an encrypted, immutable ledger of voting and membership rights ownership. The tokenized fan-voting platform uses Fan Tokens, which operate on a separate permissioned side chain. The Fan Tokens are limited in number, and are fungible, meaning their ownership can be traded, and their price is driven by the market. The venture was inspired by the fan-led management frameworks or ‘socios’ of some major football clubs. Dubbed ‘Socios 2.0’, the platform simply represents the digitisation of this model of management.