02 August 2018: Mediarex, the Malta based fintech and sports company, has appointed Sports PR agency PrettyGreen to support the international launch of their new Football Fan Engagement & Fan Monetization Blockchain platform, Socios.com.
Socios.com is a new venture from Mediarex — who recently raised $66 million through a private token sale — that aims to use the power of Blockchain technology to enhance the quality of fan engagement and supporter experience whilst creating new revenue streams for football clubs.
The ultimate fan engagement tool for the football industry, Socios.com is the world’s first scalable, tokenized voting platform where football fans can buy, trade and execute voting rights for their favourite football teams. The concept was inspired by the ‘socios’ or democratic management frameworks of clubs like Real Madrid, FC Barcelona and FC Bayern Munich, and offers a turnkey solution for teams looking to embrace Blockchain technology and monetize their fan base through a Fan Token Sale.
Powered by the chiliZ fintech platform and $CHZ token, Mediarex has committed $20 million to the Socios.com venture that will take football fan engagement into the mainstream. PrettyGreen Founder & CEO Mark Stringer said, “We were inspired by the ambition and technical capabilities of Socios.com to really change the footballing landscape. We’re about to see a seismic shift in sport because of Blockchain technology and it’s exciting to be helping lead that change.”
Mediarex CEO Alexander Dreyfus added, “We believe our Chiliz Token, partnered with the Socios.com technology can be a global game changer for football fans and clubs. We’re taking the DNA of football’s fan-led management system and creating ‘Socios 2.0’ — fusing the power of blockchain technology to create a new era of football fan engagement & monetization as well as gamification opportunities for clubs.
PrettyGreen will report into Emma Diskin PR & Communications Director, and the account will be led by Lucy Mart Group Client Services Director, reporting into Founder and CEO Mark Stringer.
Socios.com is a turnkey solution for football clubs looking to adopt blockchain technology or monetize their fan bases and is powered by the chiliZ fintech platform and $CHZ token. Socios.com is the first white label application of the chiliZ platform, which offers the world’s first scalable, tokenized voting platform where fans can buy, trade and execute voting or ‘crowd managers’ rights in their favorite sport and esports teams. The chiliZ project has raised more than $66 million from some of the world’s largest cryptocurrency exchanges and leading crypto funds in Asia, including Binance, OK Blockchain Capital, Ceyuan Ventures and FBG Capital. Socios.com and chiliZ are subsidiaries of Malta-based Mediarex Group, a global sports and entertainment organisation, which was founded in 2006, and is a member of the Enterprise Ethereum Alliance (EEA).