From working with the world’s biggest football clubs to speaking to fans across the world, Gilbert, Head of Marketing at Socios.com, gives us an insight into what it takes to market the world’s first fan voting and rewards platform, powered by Chiliz.
What do you as the Head of Marketing do?
I’d like to think that I make things happen. I’m lucky and privileged to be surrounded by top marketers and some of the most creative people I’ve ever worked with. We constantly push each other to think big, but one also needs to be practical enough to transform concepts into reality.
What’s your background? Have you always worked in this space?
I’ve spent most of my career working in the digital marketing space – creating and optimizing funnels for improved conversion rates, performance marketing, retention, and pure relationship management. I then moved on to leading marketing, product, and operational teams to deliver software products in B2C environments…so I must say that I’m in my element here at Chiliz.
What does your average day look like?
Since Chiliz is a brand new venture, we get to do an incredible amount of different things a day, from being on the phone with Juventus or Atlético de Madrid to brainstorming social media campaigns with the team, activating in-stadium marketing rights – but ultimately, making fans happy – which is a great feeling.
What’s the best part of working at Chiliz?
As a football fanatic, being able to work so closely with some of the biggest football clubs in the world is kind of awesome 🙂
What’s your favorite part/feature of the Socios.com app?
Token Hunt is a pretty cool feature, something I’m keen to show to my family and friends when released. When voting will be made available, then we’re talking about a game-changer in the sports industry.