Bringing together sports stars, celebrities, senior decision makers, influencers and global media, the BT Sport Industry Awards celebrates the very best work from across the sector.
The deal will see Socios.com become the Category Partner for the Fan or Community Engagement Award, in keeping with the platform’s vision to increase fan engagement for sports teams through the use of blockchain technology. Additionally, the BT Sport Industry Awards are committed to utilising the blockchain-voting technology that Socios.com has developed for special award categories at the 2020 event.
Socios.com is the world’s first fan voting platform for sports fans fueled by the digital currency $CHZ. Fans can buy branded Fan Tokens for their favourite clubs, and in exchange, receive access to voting rights, through which they can take part in club-specific polls and votes. As well as a portal for their voices and opinions to be heard by the clubs, token-holders will also receive team-specific and platform-wide rewards, and can buy and sell Fan Tokens on the app’s marketplace.
Last year, Socios.com announced landmark partnerships with French Champions Paris Saint Germain and Italian Champions Juventus, and will launch Fan Tokens for both clubs this year. More teams will be announced prior to the platform launch in Q2 2019.
Emma Diskin, CMCO of Socios.com said: “The BT Sport Industry Awards sits at the heart of the commercial sports industry, and as such, is a fantastic opportunity for us to communicate our vision for Socios.com to the wider sports community. By introducing blockchain voting to the awards in 2020, we can further educate and encourage the proliferation of the technology to a broad audience.”
Alex Coulson, Managing Director of Sport Industry Group said: “We exist to support the sport industry and are constantly looking at ways deliver the best possible experience for the sector. The BT Sport Industry Awards are for the industry and by the industry and so we make sure the industry voice is heard. For 2020, we are excited to see how we can include Socios.com’s blockchain voting technology on selected award categories which will be a perfect complement to our existing Industry Selects and main Judging Day phases.”
The BT Sport Industry Awards are the largest commercial sports awards in the world, taking place on Thursday 25th April 2019. The industry’s most anticipated night of the year annually welcomes a sell-out crowd of 1,700 guests at the star-studded event in London.
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Notes to Editors:
For further information, please contact:
Waylon Johnston, Corporate Communications Manager
[email protected], +356 9924 2222
Catherine Inkster, Head of Content and Communications, Sport Industry Group
[email protected] +44 (0)20 7240 7700
Socios.com helps football clubs achieve digital transformation through blockchain technology. Socios.com is powered by the chiliZ token ($CHZ), an ERC20 utility token on the Ethereum blockchain. Fan Tokens are specific to a team or a club, and are a finite, digital asset that provides access to an encrypted, immutable ledger of voting and membership rights ownership. The tokenized fan-voting platform uses Fan Tokens, which operate on a separate permissioned side chain. The Fan Tokens are limited in number, and are fungible, meaning their ownership can be traded, and their price is driven by the market. The platform is being developed to help sports teams increase fan engagement and achieve essential investment from fan-monetization. The venture was inspired by the fan-led management frameworks or ‘socios’ of some major football clubs. Dubbed ‘Socios 2.0’, the platform simply represents the digitisation of this model of management. Earlier this year, the team behind Socios.com raised more than $66 million in funding, including investment from some of the world’s largest cryptocurrency exchanges (Binance) and leading Asian crypto funds. Socios.com is certified by CertiK, a formal verification framework to mathematically prove that smart contracts and blockchain ecosystems are bug-free and hacker-resistant.
About Sport Industry Group
Sport Industry Group supports business across the sport sector through a series of world-class events, including the BT Sport Industry Awards and Sport Industry NextGen; leading editorial content via the Sport Industry Daily; and unparalleled networking opportunities, attended by senior, influential figures from across the British and international sporting landscape. www.sportindustry.biz Sport Industry Group is part of Benchmark — creating and investing purpose-driven business.