SPORTS SPONSORSHIP HEAVYWEIGHT JOINS MEDIAREX

Magnus Linder, Head of Partnerships & Business Development, Mediarex

SPORTS SPONSORSHIP HEAVYWEIGHT JOINS MEDIAREX

Today we welcome Magnus Linder to the team as Head of Partnerships & Business Development. Magnus will take the lead on Socios.com — the world’s first fan engagement and voting platform for the football industry, which helps football clubs achieve digital transformation through blockchain technology. He will also be responsible for building the team that will handle the onboarding of key partners, developing the necessary infrastructure within the clubs, and managing the day-to-day relationships.

Magnus joined the team from Betsson Group, where he was Head of Brand Media and Sponsorship, and where he was responsible for key sponsorship deals such as Manchester City, AC Milan, SHL and CHL. Magnus brings extensive experience from the sponsorship and sports marketing industry, both brand/agency side and from representing major rights holders in football and ice hockey.

“Magnus is a fantastic addition to the team and will help Socios.com achieve our goals of taking fan engagement and fan monetization within the sports and esports space to the next level,” said Alexandre Dreyfus, CEO of Mediarex.

“I’m delighted to be joining Mediarex, and am excited for the opportunity to work on such an innovative and exciting venture, and at a time when blockchain technology is exploding and transforming the global sports industry,” says Magnus.

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