We at Chiliz Chain are thrilled to announce our official entry into the vibrant world of K-Pop. In a first-of-its-kind initiative, today’s “Golden Voice” KPOP ROAD Concert will feature NFT tickets minted on Chiliz Chain, accessible directly through the widely-used Naver Pay (Npay) Wallet.
This is a pivotal moment for Web3 adoption in live entertainment, merging the global phenomenon of K-Pop with the cutting edge technology of Chiliz Chain.
A Concert in a City of Culture
The Golden Voice is set to be a cultural celebration: billed as “A vocal lineup that opens the Soul Gate of K-Pop”, the concert aims to fuse Korea’s rich traditional culture with the powerful appeal of K-Pop.
Set to take place in Icheon, a designated UNESCO City of Crafts and Folk Arts, the event promises an unforgettable night of music. The powerhouse lineup gathers some of Korea’s most celebrated vocal talents:
Adding to its significance, the Golden Voice concert is a charitable event: all proceeds from ticket sales will be donated, allowing fans to enjoy incredible performances while contributing to a great cause.
Seamless Web Integration through Chiliz Chain
This initiative showcases the power and scalability of Chiliz Chain for real-world applications.
Each ticket for the Golden Voice concert is a unique NFT minted on Chiliz Chain. This provides fans with a secure, verifiable, and permanent digital collectible commemorating their attendance.
Naver, a Korean tech giant, is key in the mainstream exposure of this initiative. Fans can easily purchase and manage their NFT tickets through their existing Npay Wallet, an application already used by millions for daily transactions. This removes the usual barriers to entry to blockchain technology, making it as any other online purchase.
This initiative demonstrates a perfect use case for blockchain in ticketing, solving issues of fraud and scalping while providing enhanced value for the concertgoer. The ticket is not just an entry pass anymore: it’s a unique digital asset with verifiable ownership, and an everlasting memorabilia.
A New Chapter for Fan Engagement
Chiliz Chain has long established itself as the global leader for blockchain-based fan engagement in sports, notably through its Fan Tokens™. This further move in the world of entertainment is a natural and exciting evolution. The Golden Voice concert will serve as the blueprint for the future of live events, where fans can have a deeper and more tangible connection with the artists they love, and the artists can offer custom memorabilia in return.
We at Chiliz believe that this is just the beginning. The fusion of K-Pop’s passionate fanbase with our robust infrastructure opens up a world of possibilities for digital collectibles, fan rewards, and interactive experiences.
Join us in celebrating this historic event!
