Olympique de Marseille becomes the latest to join the official partner of the world’s leading sports organisations including leading French football clubs, Paris Saint-Germain and AS Monaco.
LONDON, September 29th 2026:—The Chiliz Group, the world’s leading blockchain provider for the sports and entertainment industry announces a partnership with Olympique de Marseille to launch the club’s official Fan Token® digital asset, giving fans a new digital means to connect and engage with their team.
Through this joint partnership, Marseille fans all around the world will be opened up to the Fan Token® digital asset ecosystem consisting of world-leading partners including Manchester City, FC Barcelona and Juventus, as well as prestigious national teams such as Spain, Italy and Portugal. Fans will be given exclusive opportunities to play at the CEPAC Vélodrome, visit the training centre with club legends or attend virtual meet and greets with players. Fans will also be able to vote on binding polls to influence club decisions as well as redeem signed match-worn merchandise.
To date, French Fan Token holders have redeemed almost 4,000 rewards and experiences via their Fan Token® digital assets of their favourite teams, as Marseille joins the likes of leading French clubs and early adopters, Paris Saint-Germain and AS Monaco, which launched their tokens in 2020 and 2022 respectively.
Alexandre Dreyfus, CEO of The Chiliz Group, said: “We are delighted to welcome yet another French football giant to our roster of prestigious global football partners. Marseille fans are world renowned for their intense passion and fervour for football, and they will soon have a new way to express their fandom, both on and off the pitch. We welcome Marseille with open arms and look forward to powering the club’s new chapter of digital fan engagement.”
Alban Juster, General Manager of Marseille, said: “Chiliz’s arrival in the OM ecosystem marks a new milestone in the development of our digital initiatives. This partnership will allow us to offer our fans new ways to interact with the club and the players, while drawing on the expertise of a company that is already well-established in international sports.”
Türkiye’s leading digital asset platform, Paribu, will act as Olympique de Marseille’s official regional partner, providing fans in the Turkish market with access to the club’s new Fan Token® digital asset through its platform. Further information regarding the Fan Token® Offering, including participation mechanics and eligibility requirements, will be published separately following publication of the relevant crypto-asset white paper and in accordance with MiCA regulatory requirements.
Olympique de Marseille fans can sign up for the latest partnership news and updates on upcoming fan engagement opportunities.
