Marking the company’s eighth anniversary, the pioneer of sports blockchain announces ambitious roadmap to unlock $1 trillion sports industry opportunity through tokenization, enhanced Fan Token economics, and institutional-grade infrastructure
LONDON, 3 February 2025:— The Chiliz Group, the world’s leading blockchain provider for the sports and entertainment industry, today published its Chiliz 2030 Manifesto, outlining a comprehensive vision to transform the company into the foundational financial infrastructure layer for global sports.
Since launching the first Fan Tokens in 2018, The Chiliz Group has delivered over $700 million in new income to sports partners, facilitated a $1 billion+ Fan Token market cap at its 2025 peak, and built partnerships with more than 70 global sporting organizations. The manifesto marks a strategic evolution from this engagement-focused foundation toward unlocking the broader tokenization opportunity in sports – estimated to reach $1 trillion in real world assets (RWAs) by 2030.
“Eight years ago, we took a leap of faith that fans deserved more than passive consumption,” said Alexandre Dreyfus, CEO of Chiliz. “Today, we enter the next chapter: evolving beyond fan engagement to become the financial infrastructure layer for global sports. The convergence of regulatory clarity, institutional capital flowing into tokenized assets, and the RWA era creates an unprecedented opportunity – and we’re uniquely positioned to lead it.”
From engagement to financial infrastructure
At the core of the manifesto is a three-pillar strategy designed to move Fan Tokens and SportFi into a new phase of maturity. The first pillar focuses on the next stage of growth for Fan Tokens. The Chiliz Group plans to expand Fan Token distribution by going omni-chain in Q1 2026, starting with leading high-velocity blockchains to increase liquidity and unlock further DeFi opportunities. The company is also working toward re-entering the US market in 2026, with the first US partnership expected to be announced in Q1, and aims to launch further national team Fan Tokens on Socios.com this summer.
A gamified tokenomics system (Fan Token Play) will link token supply to real-world match outcomes: when teams win, tokens burn; when they lose, more are minted. This innovation creates what Chiliz calls “a gamified digital asset market for sport” that mirrors the competitive, seasonal nature of sports itself.
The second pillar centres on the evolution of Chiliz Chain as the global ledger for sports finance. As Fan Tokens and SportFi products mature, the chain will support advanced DeFi functionality such as staking, lending, prediction markets, and the use of Fan Tokens as collateral, while aligning ecosystem growth with long-term value creation through perpetual $CHZ buy-backs funded by Fan Token revenues.
The third pillar introduces sports RWAs. Building on the first Chiliz Chain project tokenising streaming revenue now live in Brazil, Chiliz will pursue an ambitious long-term vision: combining Real World Assets with Fan Tokens to create a hybrid asset class that bridges utility and equity. Through minority stakes in leading clubs, token holders could gain genuine financial exposure to team success, with revenue shares earmarked for buyback and burn mechanisms – while retaining full utility features. This represents the third stage of Fan Token evolution: from utility-focused engagement (stage one) to performance-linked tokenomics (stage two) to utility combined with real-world asset exposure (stage three).
Together, these three pillars form the foundation of Chiliz’s SportFi vision, the manifesto ends with a detailed execution roadmap for 2026.
“With Chiliz 2030, we are moving beyond fan engagement alone,” the manifesto concludes. “We are building the financial infrastructure for global sport.”
The full Chiliz 2030 Manifesto is available now.
