Vienna, 24 November:— Chiliz Chain, the world’s leading blockchain for the sports and entertainment industry and Assetera, the pioneering EU-regulated trading platform and distribution network for Securities & Real-World Assets (RWAs) on-chain, today announced their intent to form a strategic alliance to expand the RWA and tokenization landscape in the global sports and entertainment industry.
This partnership aims to combine Chiliz Chain’s advanced blockchain technology, protocol, and sports-centric strategy with Assetera’s distribution network and secondary market trading to create the next generation of blockchain-based fan and investment products.
”The convergence of compliant digital finance and sports engagement is one of the most exciting frontiers of blockchain adoption,” said Thomas Labenbacher, CEO of Assetera. “Together with Chiliz, we are looking beyond traditional fan tokens and envisioning fully regulated, investment-grade sports securities on-chain.
We see enormous potential in future RWA products such as tokenized revenue-share notes tied to broadcasting or sponsorship cashflows, athlete-linked performance bonds, regulated transfer-market investment vehicles, long-term sports IP royalty trusts, and diversified multi-club ownership baskets. These instruments can bring fans, institutions and global investors closer to the financial heartbeat of sport, all within a transparent and compliant framework. Our collaboration with Chiliz provides a regulated foundation for these products to reach fans and investors worldwide.”
Alexandre Dreyfus, CEO of The Chiliz Group, added: “Chiliz Chain has always been about empowering fans and brands – now we extend that into the real-world asset layer, creating new opportunities for engagement, investment and value creation within a regulated environment .”
The partnership will focus on the development and distribution of compliant, blockchain-based products linked to sports and entertainment assets, leveraging Chiliz Chain to power issuance and trading while maintaining EU regulatory standards. Assetera’s licensing and infrastructure will enable safe and transparent investor access, while both companies will explore fan engagement models that merge digital finance and loyalty through tokenized participation.
Further details and initial joint initiatives will be announced in the coming months.
