Juventus Fans Choose New Goal Celebration Song Using Blockchain-powered App  

MALTA, 7th January 2020: Juventus fans at the Allianz Stadium, and millions more around the world, celebrated every goal in the team’s 4-0 Serie A victory over Cagliari yesterday to Song 2 by Blur. The song was chosen by fans who voted using $JUV Fan Tokens on, the world’s first blockchain-based voting and rewards mobile app for sports & entertainment.

The reigning Serie A Champions became the first major sports team in history to be tokenized in December of last year, with the launch of the world’s first Fan Token Offering (FTO™). For the first poll to be held on, Juventus asked their fans to vote on a replacement for the goal celebration song Chelsea Dagger, which had been used for eight years. Thousands of Juventus supporters used $JUV Fan Tokens, bespoke crypto assets that provide the right to vote on certain club decisions and earn rewards, to vote on 4 different song choices. The results are shown below.


Blur – Song 2 – 33.65%

P.O.D – Boom – 23.06%

House of Pain – Jump Around – 21.81%

Blink 182 – All The Small Things – 21.48%


Juventus revealed the new song choice shortly before kick-off, playing clips of each entry in the stadium before announcing the winner to the crowd and a global audience of millions.

Fans had to wait until superstar Cristiano Ronaldo broke the deadlock in the 49th minute for their next opportunity to hear the new song. The Portugeuse legend scored a penalty shortly afterwards, before Argentine striker Gonzalo Higuaín added the third in the 81st minute. Ronaldo completed the rout a minute later, giving supporters four opportunities to celebrate the new crowd anthem and creating an instant place for Song 2 in fan affections.

Juventus ensured and $JUV gained further renown as they posted about the new song choice before the game and as the goals flew in at the Allianz Stadium to their millions of followers on social media.  



Juventus will reveal future poll topics in the near future, and fans who wish to vote and earn rewards can purchase $JUV Fan Tokens now on  Each $JUV costs approx €2 (this price will fluctuate depending on the exchange rate of Chiliz $CHZ). 

Alexandre Dreyfus, CEO & Founder of Chiliz &, said: “It was wonderful to witness such a positive response to the new song from Juventus fans. Let’s not forget the players either – Cristiano Ronaldo must have liked the new song so much to score three times!

“The goal celebration song unifies fans in the stadium and across the world with a chorus they all recognise. From now on, every goal scored by Juventus at the Allianz Stadium will be celebrated to Song 2 by Blur; a song chosen by fans, using $JUV Fan Tokens on our blockchain-based platform.  

“The thousands of fans who voted made history yesterday – not just by giving an opinion, but by using blockchain and crypto assets to give an opinion. This was a world first, and powerfully illustrates the utility of Fan Tokens and how our platform can be the driving force in the mainstream adoption of blockchain technology. We’re very proud of our achievement and can’t wait to launch the next FTOs with our other partner clubs.”


For Further Information:

Andrew Clarke – Global PR Manager

For more information please visit 

Notes to editor: 

Chiliz ($CHZ) is a digital currency for sports and entertainment platforms. It fuels the world’s first scalable, tokenized voting & rewards platform,, where fans can buy, trade and execute voting rights in their favorite sports teams. The Chiliz project has raised $66 million from some of the world’s largest cryptocurrency exchanges and leading crypto funds in Asia, including Binance, OK Blockchain Capital and Ceyuan Ventures. Chiliz is owned by Malta-based Mediarex Group, a global sports and entertainment organisation, which was founded in 2012. helps football clubs achieve digital transformation through blockchain technology. is powered by the Chiliz token ($CHZ), both an ERC20 utility token on the Ethereum blockchain and BEP-2 token on Binance Chain. Fan Tokens are specific to a team or a club, and are a finite, digital asset that provides access to an encrypted, immutable ledger of voting and membership rights ownership. The tokenized fan-voting platform uses Fan Tokens, which operate on a separate permissioned side chain. The Fan Tokens are limited in number, and are fungible, meaning their ownership can be traded, and their price is driven by the market. The venture was inspired by the fan-led management frameworks or ‘socios’ of some major football clubs. Dubbed ‘Socios 2.0’, the platform simply represents the digitisation of this model of management.