Madrid, 22 May, 2024: — Naver Pay announced its new partnership with Chiliz, the sports and entertainment blockchain, aimed at expanding its global services through web3 innovations.
Utilized by the majority of the South Korean population with 33 million registered users and 18 million daily users, Naver Pay presents a compelling solution for businesses seeking to streamline payments and enhance customer engagement via rewards. This partnership aims to harness the Fan Token ecosystem of the Chiliz Chain to devise strategies for exclusive ticketing and payment services, alongside hosting various fan-centric events.
Chiliz, alongside its existing partnerships with the giants of world sport such as Tottenham Hotspurs, FC Barcelona, Paris Saint-Germain, and Manchester City, has recently expanded to partnerships with football leagues such as the K League and Ligue 1 to deliver blockchain infrastructure solutions catered to the sports sector. This synergy between fintech with sports and entertainment sectors is set to benefit sports enthusiasts across South Korea.
Park Sang-jin, CEO of Naver Pay, expressed enthusiasm about the collaboration, saying, “This partnership with Chiliz marks a significant milestone in our journey towards integrating cutting-edge web3 technologies as part of our global expansion. Together, we aim to transform the way our users engage with sports and entertainment, enhancing their experiences with innovative solutions tailored to their passions.”
Alexandre Dreyfus, CEO of Chiliz, added, “South Korea is a very important market for us due to the maturity of both its sports and crypto sectors. We’re excited to partner with Naver Pay to introduce unique experiences that leverage the power of blockchain and bring value to the sporting community.”
