The Ligue 1 champion opens, for the first time, the CHZ Chain within PSG’s fan platform for digital assets Concorde, tying the collectibles to real-world rewards.
PARIS, 28th May, 2025 – Chiliz and Paris Saint-Germain are entering a new phase in their long-standing partnership, officially launching the CHZ Chain within Concorde, PSG’s digital pass designed to reward fans through free-to-claim digital collectibles experiences. While PSG has previously engaged fans through Web3 activations, this integration allows them to mint and distribute digital collectibles directly on a dedicated sports-focused blockchain of which they became official node validators in 2024. By launching these collectibles via Chiliz’s native chain, the Parisian club is elevating the platform Concorde into a next-generation loyalty experience by offering exclusive digital drops that meet real-world fan rewards.
Concorde is the digital platform that connects PSG’s global fanbase. Through collectible drops added to each user’s Concorde Pass, fans can earn unique perks and access unforgettable experiences. No wallet or prior Web3 experience is needed, fans only need a PSG account to participate. And thanks to full integration with the CHZ Chain, the NFTs launched in conjunction, now live on a decentralized, transparent ecosystem.
Real value for true loyalty
The first major drop linked to Concorde and the CHZ Chain will celebrate PSG’s win at France’s Ligue 1 McDonald’s, with further campaigns planned for the summer, including a July series of three exclusive digital collectibles airdrops, each tied to iconic rewards.
Most of the collectible drops will come with a built-in utility. By claiming the collectibles, fans are automatically entered into raffles for unique prizes such as official signed jerseys, the captain’s armband, exclusive matchday posters or even tickets to selected games for next season such as matches against AS Monaco, Olympique de Marseille or AJ Auxerre, all secured on the blockchain and distributed via Concorde.
With this step, PSG becomes the first club to activate the CHZ Chain on a club’s platform.
“This collaboration reflects the close partnership between Chiliz and PSG, grounded in a shared drive for innovation and meaningful fan engagement,” said Andrea Morando, Partnerships Director at Chiliz. “We’re focused on expanding the scope of our work together to create new, accessible ways for fans to connect, putting them at the center of every decision we make.”
PSG and Chiliz are also working on a memory ticket collectible to reward visitors of the Parc des Prince Stadium Tour. The first collectible will be live on the 6th of June, and all of them will be redeemable through visuals showcased on the stadium’s screens during tours opening hours, offering fans a dynamic preview of the digital collectibles and how to access them. Furthermore, each time a collectible is redeemed, the visitor enters automatically in a monthly raffle to win a signed PSG shirt.
With over 300,000 people visiting Parc des Princes annually outside of matchdays, and millions more connected online, PSG’s launch of Concorde with CHZ Chain integration lays the groundwork for a more open, rewarding and engaging digital fan future.
